Tag Archives: digital marketing

Brand Partnerships – The End of Hollywood – And What it all Means.

Social Influencer

 

Back in the day; or five minutes ago, companies and brands utilized celebrity status to boost the visibility and loyalty of their consumer products. Hollywood A-listers were being pimped out to companies like Hugo Boss, Chanel, Louis Vuitton and endless other luxury brands out there. Hollywood B-listers were grunting more accessible consumer goods – check out Richard Simmons for Telus, the guy from the hit show 24 for State Farm Insurance, William Shatner in … pretty much anything.

Today, our social and cultural landscape has changed, and so have the influencers of our respective global society. People subscribe to cable less and YouTube, Instagram, Facebook, Tumblr Snapchat and Vine more. As a result, our view of celebrity and those who influence our tastes and our preferences has changed.

Companies today, are receptive to the change and have been for the past few years. Much successful collaboration between bloggers, social media stars and viral stars has really gotten us thinking about where to put our money and how it would best bring back the results we seek.

Companies like AT&T and Clean & Clear have really transformed the idea of how to utilize celebrity to create a following.

Clean & Clear recently paired up with a famous Transgender Teen for #seetherealme , where they have successfully expanded their consumer based to not just young girls but to all genders and all preferences across the board. Since the launch of their campaign, Clean & Clear has boosted their visibility by 2.4 million views.

AT&T launched a Snapchat web series with five Snaplebrities called #Snapperhero. The first ever scripted show on Snapchat. Later AT&T launched its first Youtube reality show called @Summerbreak that got them 60 million views, and 30 million social engagements.

These are just a couple of the many companies that have picked up on the trends that give them an edge in the market of the present.

 

 

He Tweets me. He Tweets me not.

twitter_driven

Society has evolved to serve convenience. We are creatures of our environment, and that environment contains 140 characters or less. Outdated are the times where people sit at cafes with stuffy newsprints reading essays on the state of the economy, politics or the markets. We are busy. We need to manage our valuable, sparse time as efficiently as possible. The result is a short attention span where important details are needed, A.S.A.P., with as little preamble as possible. We abbreviate, shorten and create hybrid words that our culture understands. This rapid pace of communication has offered fertile ground for platforms like Twitter to redefine and capitalize global marketing.

Why use Twitter?

Twitter grows your business by creating new clients and promoting brand visibility. It creates a platform for already loyal customers to share their passion for companies and its services. I regularly Tweet to promote the products and moments I love with my friends, family, colleagues and whoever can catch my viral hash tags.

Want an example?

I have the coolest barber in the entire planet and every time he cuts my hair—and everything else he does to make me feel fantastic—I tweet a photo of my haircut, I type praises about the barbershop and I independently create an online marketing campaign that helps him get more clients. Consequently, I no longer pay for my haircuts and his business is booming!

How does this further translate to your business? Well, it’s simple. My tweets about the barber make me a loyal ‘brandie’. Those who follow me are exposed to the barbershop via my tweets and, because they trust my opinion, it sparks interest in them to try out the barbershop. They, in turn, also tweet their experiences thereby growing the business exponentially. From the barber’s business perspective, the company promotes exciting products and services on his Twitter account that we ‘brandies’ then share, or re-tweet, to expand his viewership. The barber then incentivizes us, as loyal, supportive customers, by offering customized rewards for helping grow the business. #NothingnNothing (Check him out).

What can Twitter do for a large business?

The answer is simple. It makes you approachable, a ‘regular Joe’ that can relate to any kind of customer. Check out PopCap Games on Twitter. The company is making a fortune with ios and android game apps by putting the customer in the driver’s seat of the creative process by taking suggestions, code and proposals for new games and apps for the company to develop. They make the brandies do all the work of finding innovative and creative ideas in an oversaturated market. Time saved, profits grown, customers happy—what’s not to like?

Trust us. We’re dedicated, Driven Digital marketers.

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